| |
| |
|
Email Marketing Information |
|
|
|
How to Structure an Email Follow Up Series
Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don't let that keep you from your share of the profits! Print and follow these instructions; you'll soon be following up with finesse. (Examples in this article use the fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.) Message 1 - Big Benefits: Many of the sales resulting from your follow up series will come after the very first message. Keep this message short. Just take 500 or so words to flesh out a handful of your biggest benefits. For example, part of the Green Garden Lawn Fertilizer company's first message might read: "A Lush Lawn: Green Garden Fertilizer will give you a lush lawn in just 2 weeks! Density will increase up to 50%..." "No More Brown: Watch your lawn become 3-5 shades greener with regular treatments" Message 2 - Establish a Need: Use your second message to explain why your product is necessary. First, lay out the situation leading to a need for your product. Then, show that your product will meet that need. For instance: "Lawns across the country are looking dull. Homeowners water and mow to no avail. But, not those who use Green Garden Fertilizer! They've created lush, beautiful lawns" Message 3 - Tool Talk: In your third message, show the lead how he will go about actually using your product. Detail any tools or supporting material that you offer. In the case of our fictional Green Garden Fertilizer, part of this message might read: "This treatment is a cinch: Simply attach the included diffuser to the end of your garden hose, creating a sprinkler. Run the sprinkler for 15 minutes each week. You will see an improvement after just one treatment!" Message 4 - The Wildcard:
Customize message four for your unique product. Try one of these ideas: Message 5 - Questions? Comments?: Your lead may be waiting to purchase until you explain one particular thing. By asking outright, you can speed the sales cycle to a close. Start the fifth message by asking your prospect if he has any questions. Give him several ways to reach you, and include your hours of operation and time zone. Take the rest of the fifth message to answer some of the questions your prospects ask most often. For instance: "Are you excited about the lush lawn you'll have with Green Garden Fertilizer? I hope so! Let me go over some questions our customers have asked in the past" Message 6 - Testimonials: With your sixth message, show off your satisfied customers. Choose several of your best testimonials, and list them here. Look for quotes from customers who are obviously excited about your product, but that still sound believable. For instance, choose: "I'm thrilled with my Green Garden Fertilizer! Just two weeks, and my lawn looks better than it has in years." Instead of: "Green Garden Fertilizer is miraculous! It turned my back lot into a rolling meadow in days - and that lot is PAVED!" (The testimonials in this article are made up examples. All of your testimonials, however, must be real. Fabricating testimonials is illegal.) Message 7 - Last Chance: Your final message serves as one last reminder of your product. Briefly reiterate its most impressive features. Then, throw in a few testimonials or a very short case study. Round out this message with your contact information. Our example product's final message might read: "Over the past several weeks, you've heard about how Green Garden Fertilizer can turn your lawn around. Customer Dusty Dan tried it, and he says, 'My lawn has never looked better...'" Follow Up With Finesse Automation means that good follow up doesn't have to be time consuming. Now, creating a message series is just as easy! Beka Ruse is the Business Development Manager at AWeber Communications. Experience the acclaimed customer support and reliability of AWeber autoresponders. http://www.aweber.com/lfs.htm
MORE RESOURCES:
Firedrum Internet Marketing Launches New Software and Offers Free Email ... - PR Web (press release)
Google News |
|
|
|
RELATED ARTICLES
Is Your Autoresponder Hungry? Do you know how to feed it, so that it helps you to earn the money you deserve! Building your own profit pulling list is EASY when you know how!One common misconception about having a mailing list of your own is that it has to be very large before you can make any money with it.Nothing could be further from the truth!Your list members could almost be regarded as a friend, this may sound hard to believe, and it probably is to a degree, as you can't get to know all off your list members on a personal basis. Seven Tips To A Perfect Email Ads Everyone at some point in their Internet experience has received an email ad that was simply to difficult to read or it's text was so badly broken up that it was impossible to understand.Most of the time when I receive an email of this kind (and it's far to often) I do what everyone else does, I simply hit the delete and move on to the next email. Creative and Profitable Ways to Use Autoreponders An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over. Promote Your Products Without Annoying Spam Filters How many times have you realized that your email simply doesn't arrive to your list or you suspect something is going wrong because you don't get the response you are waiting for?, this is more common today than yesterday and will be critical tomorrow.It's frustrating for us that our Content is not deliver to the end-user, this is true for you and all the people dependable on email technology, the results plainly don't come, whatever they can be. Persistence, Patience, Dedication - The Nick Martin Interview Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark (Europe)Business name: LifeStyleNetworkerBusiness address: http://www.LifeStyleNetworker. 10 Ways to SCREW-UP Your LIST Just in case you don't know, your 'LIST' - is you list of optin subscribers who have taken the time and effort to personally subscribe to your newsletter or ezine???.. How To Avoid Having Filters Eat Your Emails You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true. The Goose That Lays Golden Eggs Ever wondered what it would be like to have a goose that lays golden eggs? Well, if you thought such stuff happens only in fairy tales, think again!Now before you get carried away in your own curious thoughts, let me tell you that the magical goose I'm talking about is your list of subscribers or your contact list.. Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines! You've done the hardest part; you've captured your prospect's email address. Now it is time to send your email to them. Masterful E-mail Marketing There are more than 100 million e-mail users in the United States. Imagine how many of them might need YOUR services or products. How Can You Be Sure That Your Marketing Efforts Will Generate Profits? There are several ways to ensure that your adverts are responsive let me outline my top ten response boosting techniques:1. An attention grabbing headline is crucial. Internet Tip of the Week: Seven Rules of Email Now there is no law that says you have to follow these rules, but if you are in business on the Web, you should definitely pay attention.Rule #1 - Turn off your CAPS LOCK - Some people seem to feel that if they write their E-mail in ALL CAPS it will be more effective. Using Blind Carbon Copy (BCC) For Email Privacy Need for PrivacyPeople have become hypersensitive about their privacy during the last few years. They now expect that their details will be used only for the purposes for which they have been provided and not shared by original trustees. 4 Steps To 1,000.. 2,000..3,000 Subscribers In Days! Everyone who has been marketing online for sometime already know the value of an email list. An email list, filled with targeted subscribers who opt in, is the most valuable asset for anyone with an online business. The Innovative Ways To Use Your Autoresponder If you have auto response system set up for following up your customers or prospects, you may just use one or two purpose. Here is a list of brainstorming ideas for you to get more out of it. The 12 Most Common Newsletter Design Mistakes Your newsletter's success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. A Cool Email Communication Tip If I sent you an email that said: "The Big Bear is being replaced by Giant Eagle." you probably would have no idea what I was talking about. Protect Yourself Legally with an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection.Since all e-mails you send using a paid autoresponder service are hosted on their servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail). DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase Wednesday, December 15 2004 at 16:00 EET Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and click-through rates. Click for Success! Being online for the last five or so years has made me realized that many persons are seeking a magic button to success. What is even more interesting is that they really believe that it exists.
|
