| |
| |
|
Email Marketing Information |
|
|
|
Seven Tips To A Perfect Email Ads
Everyone at some point in their Internet experience has received an email ad that was simply to difficult to read or it's text was so badly broken up that it was impossible to understand. Most of the time when I receive an email of this kind (and it's far to often) I do what everyone else does, I simply hit the delete and move on to the next email. What if your email was the one I deleted? How sure are you of your email format? Do you follow all "Email Etiquette?" Do you even know if "Email Etiquette" exists? I know that when I first started advertising on the web my answer to the question's above was, no? I wasn't even sure if my ad's were even getting out, let alone if they were "Email Etiquette" approved..." Every email server basically follows the same set of rules; however, each one applies these rules with it's own twist thus making their format different from the other guy. As a result we have many variations to the way our email looks. So the question you need to ask yourself is this... With so many different servers, with so many variations of the rules, can anyone, or any thing you use, format all emails across all formats with any type of consistency so that your ad campaign will go out with a professional look? The answer is, basically "YES!" I said basically because there are a few email servers on the web that have their server set up so that if you do not send and receive your mail using their system, there is no way of knowing how your email will look once it gets to it recipient. But for the most part, if you apply the seven tips I've outlined for you below, 95% of your emails will look the way you intended them to when they are viewed by your recipient. As for the other 5%, do your best and that's all you can do. (Tip No.1) Send You Ad Text Formatted Instead of HTML There are three reasons you need to send your ad "Text Formatted" as opposed to HTML. 1) There are many email users that do not receive HTML emails. Many people do not receive HTML documents because either their email account will not display an HTML document, or they have simply turned off that aspect of their email account because they do not wish to view HTML documents in their email. For whatever reason, that group of people makes up a fairly large group of email users. If you're sending your ad by way of HTML they will not see your email, and you'll lose a lot of potential customer. 2) When someone is reading through their emails, they want to click, read, and move on. They get annoyed when they have to sit and wait for an HTML document to load. Once they get annoyed, for the most part you've lost that customer for life! 3) Often times when someone sees an HTML ad opening in their email browser they simply click and delete before it finishes downloading, I know, I've done it myself a few times. (Tip No.2) Always Run Spell Check On Your Emails Many times I have received emails with both typo's and misspelled words in them. Now I'm not the best speller in the world, in fact when I graduated one of my instructors got up and said, "Jerry I have only two words for you... SPELL CHECKER!" Even if you are the world's best speller, always, always, and did I mention ALWAYS run "Spell Checker" on your document. Catch those little embarrassing moments before they go out in print. Life will be much easier for you and everyone else as well. (Tip No.3) Format Your Documents A good average character count for one line of email is, 55 to 60 characters. On the old standard typewriter it was simply a matter of setting your margins and typing until you heard the little bell. Then you'd simply pushed the return bar and typing cylinder all the way to the right, and continue typing until the next bell. (Now I'm really dating myself.) If you try to set-up your word processor's margins to do the same thing the typewriters of old did, it won't work quite the same way. You'll have to manually add carriage returns at the end of each line. It can be done; however, this process will be very time consuming and for many reasons, far to many to mention here, the outcome will not stay consistent with all email servers. A much better way of formatting your document is to download a copy of "Ezine Assistant" at http://www.ezineassistant.com It's a free software program that gives you full control of formatting your document. It works great, and I use it all the time, even if I'm simply writing an email to my friends. (Tip No.4) Keep Your Paragraphs Short Reading an email is not like reading a book or a magazine. Long paragraphs in an email are difficult to read, so limit your paragraph to two or three sentences. Your reader will be much happier, and so will I. (Tip No.5) Keep Your Ad's Sweet And To The Point From the time someone opens your email, you have about 10 to 15 seconds to capture his or her attention. If you haven't captured it by then, chances are very good they will click, delete, and move on. Remember the person reading your email wants to click, read, and move on anyway. Don't try to sell your product in your ad; your goal is simply to get them to your "Web-Site." Let your web-site do all the talking because now, they have chosen how they will spend their time, not you. (Tip No.6) Be Polite And Always Say Thank You Your mother was right! Never forget to thank the people who take the time to read your email. It leaves a warm, caring feeling with your reader, and the more personable your email, the more response you'll receive. Always add your name and a real email address to your ad, that way your reader will feel you are real person, and that they are more than just a number. Invite them to contact you for any reason. When your purpose is to make a friend first and a sale second, you can sit back and watch your sales grow. (Tip No.7) Do Not Send To Soon Once you have your email ad looking and saying what you want it to, put it aside and come back to a day or so later and go through it one more time. Most of the time you will find a few changes you'd like to make before sending your ad out to the public, so make those adjustment and send your ad. This step will save a lot of, "I wish I had said that instead!" (In Closing) In the mind of your readers, your email is the only window they have to see who you are. You can either get out the "Windex" and clean that window, or your can pull down the blinds and close the curtains. Just keep in mind; the success of your business depends greatly on what people think of you. See you next time, _________________________________________________________________
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Tips to Build Your Email Address Database WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year. NCOA for Email - Is Your Email Address List Clean and Up-To-Date? Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. What Is An Email Signature And What Do I Do With It? You hear it all the time.. The Lazy Way To Build A Responsive Opt-In Email List If you're in business on the Internet to make a profit, then you're probably aware of how significant a list of prospects is to your success.But what if you don't want to spend countless hours each and every week promoting, writing and managing a continuous email publication?Well, here's a relatively-unused strategy you can apply to nurture a list of prospects who not only trust you, but are also eager for more of your expertise. How To Create Gold With Email Promotions - Part 2 Don't forget people are so busy now they will only give your email a limited amount of their concentration. Therefore you should summarize your offer in the first paragraph. Protect Yourself from Being Accused of Sending SPAM Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sending out business or commercial related emails. Email Etiquette V Further to my previous issues this subject continues - as per request from a reader.This month I'll share on Setting up Mail groups and creating signatures for your email. Essential Rules For Effective Email Marketing If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Email Scam Warnings Most people online are very familiar with the Nigerian Email Letter Scams. They've victimized thousands over the years and continue to do so. Seven Tips To A Perfect Email Ads Everyone at some point in their Internet experience has received an email ad that was simply to difficult to read or it's text was so badly broken up that it was impossible to understand.Most of the time when I receive an email of this kind (and it's far to often) I do what everyone else does, I simply hit the delete and move on to the next email. Using Blind Carbon Copy (BCC) For Email Privacy Need for PrivacyPeople have become hypersensitive about their privacy during the last few years. They now expect that their details will be used only for the purposes for which they have been provided and not shared by original trustees. Your Money Is Still In Your List - Build It! You are a home business entrepreneur. You have just built a fantastic website, acquired a host of good products but your advertising budget is small. 14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address 1. Ask visitors to subscribe to your e-zine. Viral Marketing - Your Key to Gaining New Clients Email newsletters are an excellent means of promoting the products and services offered on your Website. Adding two simple tools to your newsletter can dramatically increase your readership. 8 Ways to Get More Email Addresses On Your List ... Today Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic. Free Email Accounts - Pros and Cons Free email accounts are great if you want to hide your identity. They are great to sign up for free stuff. 9 Tips To Help You Write More Powerful Emails 1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. E-mail 101: The Dos and Donts Even though many people have been writing e-mails for a few years now, you would be amazed at some of the pure gibberish that arrives in my e-mailbox on a regular basis.Many people seem to think that because they aren't dealing directly with another person (or as directly as they would be face-to-face or by telephone), all forms of civility and basic respect for the other person (i. Autoresponder Services Improve Your Profits Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them. How to Start A Money Making Newsletter Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.Five years ago, there were 1500 different newsletters in this country.
|
